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Blueprint: Writing Email Copy that Converts
Email copywriting is a skill you need to master if you want your campaigns to be successful. If your goal is to convert as many leads as possible, you need to know how to write great email copy and...
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How to Implement Email Personalization in Your Marketing Campaigns
When done right, email marketing campaigns are powerful, especially when you work in personalization. Even with the growth of chat apps and mobile messengers, email remains an integral part of our...
View Article5 Common Online Selling Mistakes to Avoid
Struggling to maintain a steady influx of new customers? Is your customer retention not what it should be? The internet brings tons of opportunities for online selling — but only when you understand...
View ArticleBuildFire Founder Ian Blair on How to Launch and Scale a Company
What does it take to scale a company? How do you turn your growth pattern from a wavy line into an ascending curve? Here are five business scaling lessons to help you get on the right track… Ian...
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Demand Generation vs. Lead Generation: What’s the Difference?
You might think they’re the same, but demand generation and lead generation are quite different. Knowing what each approach is all about is key to growing and scaling your business. When we talk about...
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Tactical Planning: What, When, and Why
When facing a business challenge, entrepreneurs can approach the given situation in many ways – and that’s where tactical planning is the most valuable. Sometimes making a quick decision is necessary....
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Is Direct Mail Marketing Still an Effective Strategy in an Increasingly...
This company using a direct mail marketing strategy to generate 35% more orders and a 60% increase in net revenue might surprise you… NatureBox is an ecommerce business that offers natural snacks...
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The Collapse of Polaroid – 4 Reasons Why Polaroid Failed and What We Can Learn
Polaroid, once a household name synonymous with instant photography, has become a cautionary tale of a company that failed to adapt and innovate in the face of changing technology. In this blog post,...
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4 Steps to Creating Effective Marketing and Fixing Failed Campaigns
Are you tired of launching bad digital marketing campaigns that fall flat? Creating an effective marketing campaign can be challenging, but following these four steps can improve your chances of...
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The Dream 100 Strategy: The Sales Strategy Used To Win Huge Clients
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